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News And Events

Dutch Ambassador visit


We had the privilege to welcome the Dutch Ambassador to Serbia Joost Reintjes and his wife on our trial & show rose garden in Temerin, Serbia. It was a pleasantly spent time during which we enjoyed smelling the roses and tasting [...] Read More →

A new rose for the Faculty of Forestry in Belgrade


On the occasion of the 60th anniversary of the Department of Landscape Architecture and Horticulture of the Faculty of Forestry in Belgrade, our company baptized a new rose variety by the name of "Milka". This beautiful variety of pink colour is named in honour of [...] Read More →

Flower Arranging Workshop


With the help of our dear friend Kosta Matić, from the Flamboyant flower décor & event company, we have organised our very first flower arranging workshop! Workshop was held in our show garden in Temerin and was attended by the students of horticulture and landscape [...] Read More →



In the honour of 175th anniversary of the De Limburger, local newspaper of the Limburg province in the Netherlands, Pheno Geno Roses company have baptized a special rose variety. Read More →



Once again, we had the honour to host our dear friends from the Dutch Embassy on our trial & show rose garden in Temerin, Serbia. Read More →

Flower Fair in Bijeljina, BIH


The first flower fair in Bijeljina was opened on Saturday, May 22, under the slogan "Something always blooms in the garden of hope". Our company had a special honour to be a guest lecturer together with the professors of the Faculty of Agriculture at the University of [...] Read More →

Happy Easter!


On the behalf of the entire Pheno Geno Roses team, we would like to wish happy Easter to all those that celebrate this holiday. Read More →

International Women's Day


Today we celebrate achievements and empowerment of women across the world. And what better way to present women in PGR then with this excellent article about the head of our Serbian breeding department: Read More →

New PGR Catalogue is out!


We are happy to announce our new Catalogue for 2021. This year’s featured collection is Fashion®, presenting very colourful, stylish & easy to care roses, specially bred to reflect the modern needs for beautiful but limited outdoor spaces. Next to these c [...] Read More →

Merry Christmas and a Happy New Year!


Well, we must admit that 2020 was anything but a boring year. Read More →