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Pheno Geno Roses team proudly presents- ROSA ‘ANDRÉ RIEU’ TM!


This rose has a flowery, fresh scent, with a dash of lemon freshness and a musky base. Fully double, vibrant-red flowers and an enormous number of petals, make this aromatic rose a breath taker. It forms a medium-sized shrub covered in rich clusters of flowers and spreads a won [...] Read More →

International Horticultural Congress


The 31st International Horticultural Congress was held in Angers between 13th and 21st of August. A total of 2500 attendees from 88 countries took part in the 25 symposia covering Physiology, Technology, Science, Genetics, and Innovation.  We are privileged that our scient [...] Read More →

Visit of representatives of the Dutch Embassy


We had the honor and priviledge to have our rose garden in Temerin visited by Cohen van Ginneken Agricultural Attaché, Ineke van de Weijgaert, representative of the Ministry of Agriculture of the Netherlands, A [...] Read More →

Education Fair


At the Education Fair "Directions", held on March 9th and 10th, we participated in the promotion of science through women's entrepreneurship. We promoted project "Biochemical Directed Selection of Garden Roses in order to increase the quality and market competi [...] Read More →

Roundtable discussion


A Roundtable discussion on Ecological production and processing of medicinal and aromatic plants and spices was held in Bačko Novo Selo, on September 17, organized by the Danube Cluster - BNS and the Center for Organic Production from Selenča. On behalf of the PGR team, the eve [...] Read More →



We are very proud to announce that our edible Pheno Geno Rosa  Incredible Fruity syn. Raspberry Taste of Love was selected as the  public consumer favorite new plant introduction of the year at the  National Polish Plant Exhibition “Life Is Green” [...] Read More →

Dutch Ambassador visit


We had the privilege to welcome the Dutch Ambassador to Serbia Joost Reintjes and his wife on our trial & show rose garden in Temerin, Serbia. It was a pleasantly spent time during which we enjoyed smelling the roses and tasting [...] Read More →

A new rose for the Faculty of Forestry in Belgrade


On the occasion of the 60th anniversary of the Department of Landscape Architecture and Horticulture of the Faculty of Forestry in Belgrade, our company baptized a new rose variety by the name of "Milka". This beautiful variety of pink colour is named in honour of [...] Read More →

Flower Arranging Workshop


With the help of our dear friend Kosta Matić, from the Flamboyant flower décor & event company, we have organised our very first flower arranging workshop! Workshop was held in our show garden in Temerin and was attended by the students of horticulture and landscape [...] Read More →



In the honour of 175th anniversary of the De Limburger, local newspaper of the Limburg province in the Netherlands, Pheno Geno Roses company have baptized a special rose variety. Read More →