On May 24, 2026, a rose variety bred by Pheno Geno Roses was officially christened and named FOLKLORIKA, in honor of the Folklorika Association from Novi Sad and its ten years of dedication to preserving and promoting folk traditions, song, and dance. Read More →
With great pleasure, we visited the 93rd International Agricultural Fair in Novi Sad, one of the most significant agrarian events in the region, where innovation, tradition, and the future of agriculture come together. Read More →
We are delighted to announce that the official christening of the new rose variety “Naturart” took place in the beautiful setting of Naturart Village, in collaboration with Giorgio Tesi Group in Italy. “Naturart” represents our [...] Read More →
In April 21, we had the honor of participating in the Agro Job Day 3 job fair, organized by the Faculty of Agriculture in Novi Sad. Read More →
The world's leading horticultural trade fair, IPM Essen, successfully took place from January 27 to 30, 2026, serving as a global hub for innovators in plants, technology, and floristry. H [...] Read More →
From 27 to 30 January 2026, IPM ESSEN - the world's leading trade fair for horticulture - will be the meeting place for the green sector. Here, exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry a [...] Read More →
On June 15, 2025, a rose variety created by the company Pheno Geno Roses was solemnly baptized in honor of the Imperial House of Habsburg and the 150th anniversary of Praskac Pflanzenland. The Rose of Erzherzog Franz Ferdinand of Austria™ is truly unique. T [...] Read More →
Last week, we attended the 9th International Rose Congress 2025 in Beijing, China. A fantastic opportunity to connect with fellow rose breeders, share insights, and explore the future of rose innovation. Grateful to be part of this inspiring global community! Read More →
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