Naturart

We are delighted to announce that the official christening of the new rose variety “Naturart” took place in the beautiful setting of Naturart  Village, in collaboration with Giorgio Tesi Group in Italy. “Naturart” represents our new generation of roses, a variety that combines an intense and distinctive fragrance with high ornamental quality and functional value. Developed through biologically oriented selection, this rose symbolizes a modern breeding approach in which aesthetics are integrated with the chemical and sensory identity of the flower.

This event was not only the presentation of a new variety, but also a confirmation of the importance of international collaboration in developing innovative horticultural solutions. The partnership with Giorgio Tesi Group further highlights the potential of the “Naturart” rose to find its place in the global market. “Naturart” carries a message of the future: a rose that is not only beautiful, but also an experience, an identity, and a value.