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News And Events

IPM ESSEN - ENDLESS GREEN VARIETY

26.12.2025

From 27 to 30 January 2026, IPM ESSEN - the world's leading trade fair for horticulture - will be the meeting place for the green sector. Here, exhibitors from all over the world present their innovative products and services in the fields of plants, technology, floristry a [...] Read More →


Visiting the unique Pheno Geno roses – Mala Rosa, Slovenia

08.08.2025

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BAPTISM OF A NEW ROSE ON THE 150TH JUBILEE OF Praskac Pflanzenland

08.07.2025

On June 15, 2025, a rose variety created by the company Pheno Geno Roses was solemnly baptized in honor of the Imperial House of Habsburg and the 150th anniversary of Praskac Pflanzenland. The Rose of Erzherzog Franz Ferdinand of Austria™ is truly unique. T [...] Read More →


Arboretum Volčji Potok in Slovenia

17.06.2025

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9th International Rose Congress 2025 in Beijing

26.05.2025

Last week, we attended the 9th International Rose Congress 2025 in Beijing, China. A fantastic opportunity to connect with fellow rose breeders, share insights, and explore the future of rose innovation. Grateful to be part of this inspiring global community! Read More →


Pheno Geno Molecular Lab

11.03.2025

We are proud to introduce our 'Pheno Geno Molecular Lab', a dedicated space designed to support our rose breeding research. While not the most advanced facility, it provides us with the essential tools to explore the genetics behind our roses, helping us develop stronger, [...] Read More →


IPM ESSEN - ENDLESS GREEN VARIETY

04.02.2025

The world's leading horticultural fair - IPM Essen, was held from 27 to 31 January 2025. Exhibitors from all over the world presented their innovative products and services in the fields of plants, technology and horticulture. The PGR team was one of them. Many friends, colle [...] Read More →


IPM Essen 2025

20.01.2025

From 28th – 31st of January you can meet us at IPM Essen 2025 in Germany! We are looking forward to welcoming you at our booth in HALL 7, STAND 7D37. Many new exciting rose concepts and varieties are waiting for you! Come and form part of our rose project Bridges Of L [...] Read More →


Conference on Raising Awareness and Strengthening Enforcement of Plant Breeders' Rights

26.11.2024

Protection of Plant Breeders’ Rights (PBRs) are crucially important in adapting to rapidly changing climate conditions in the region and contribute to many of the UN Sustainable Development Goals. Read More →


Pheno Geno Roses Launches New Webshop for Garden Rose Enthusiasts Across Europe

21.11.2024

Pheno Geno Roses is thrilled to announce the official launch of its new online webshop, making it easier than ever for garden lovers and rose enthusiasts to access a unique selection of high-quality garden roses. With a focus on sustainability, innovation, and timeless beauty, Ph [...] Read More →