Protection of Plant Breeders’ Rights (PBRs) are crucially important in adapting to rapidly changing climate conditions in the region and contribute to many of the UN Sustainable Development Goals. Read More →
Pheno Geno Roses is thrilled to announce the official launch of its new online webshop, making it easier than ever for garden lovers and rose enthusiasts to access a unique selection of high-quality garden roses. With a focus on sustainability, innovation, and timeless beauty, Ph [...] Read More →
On Saturday, August 10, 2024, filmmaker Ruud Lenssen christened a new rose variety named "Misty Memory" in Lottum. The ceremony took place during the annual Rose Festival, held from August 9-11. The rose, developed by Pheno Geno Roses, is a light pink hybrid tea variety [...] Read More →
The company Pheno Geno Roses gifted the municipality of Novi Bečej with 3,000 fragrant rose seedlings planted this spring. In cooperation with the public company Komunalac of the municipality of Novi Bečej and under the coordination of Sofija Blažin, the towns of Novi Bečej, [...] Read More →
On Monday 29.4. Pheno Geno Roses company held a lecture on the breeding of garden roses for third and fourth-year students of landscape architecture and forestry at the Faculty of Forestry, University of Belgrade. We would like to thank the students and professors for the beautif [...] Read More →
This spring, the company Pheno Geno Roses donated a large number of bare root roses to the city of Novi Sad, which will decorate the streets and squares. In cooperation with the City Greenery of Novi Sad, our roses - Lenka Frayla, Jelena Frayla, Blush Pixie, and Dunav Reka - were [...] Read More →
The company Pheno Geno Roses gifted the City of Belgrade with 2,400 rose plants planted in Manjež Park, in front of the Palace of Justice and in Topčider Park. Planting was carried out in cooperation with JKP "Zelenilo-Beograd" and with the presence of the ambassado [...] Read More →
The XXI SYMPOSIUM Landscape Horticulture of Serbia 2024 "PLANT MATERIAL AS A RESOURCE - FROM THE NURSERY TO THE LANDSCAPE" took place in the Faculty of Forestry on February 8 and 9, in which our company participated. We presented the paper "Selection of garden rose [...] Read More →
Jubilary 40th World's leading trade fair for horticulture IPM Essen took place from 23 to 26 January. The Pheno Geno Roses team participated as one of the 1403 exhibitors. Many friends, associates, and guests visited our calming booth which we arranged in Sense of Love style [...] Read More →
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