Open cookbook
Open catalog

News And Events

Happy Easter!


On the behalf of the entire Pheno Geno Roses team, we would like to wish happy Easter to all those that celebrate this holiday. Read More →

International Women's Day


Today we celebrate achievements and empowerment of women across the world. And what better way to present women in PGR then with this excellent article about the head of our Serbian breeding department: Read More →

New PGR Catalogue is out!


We are happy to announce our new Catalogue for 2021. This year’s featured collection is Fashion®, presenting very colourful, stylish & easy to care roses, specially bred to reflect the modern needs for beautiful but limited outdoor spaces. Next to these c [...] Read More →

Merry Christmas and a Happy New Year!


Well, we must admit that 2020 was anything but a boring year. Read More →

Edible bouquet made with PGR roses


Amazing team from The Real Flower Company have made their very first edible bouquet with PGR edible roses! Read More →

Exclusive Jordi Roca recipe with PGR edible roses


PGR is bringing you an exclusive look into haute cuisine with a never-published-before recipe using our edible roses as a major ingredient.  A big thank you to Mr. Jordi Roca and his team for sharing this amazing recipe with us.  Scroll down for full recipe and enjoy.  Read More →

Rose ‘Jordi Roca’™ is our new Edible rose!


Yesterday was an important day for our Company. After long preparations and delays due to epidemic situation, we have participated a formal event of baptizing a new edible rose from our ‘Taste of Love™’ collection – Rosa ‘Jordi Roca’™. Read More →

Moritz Ice made new ice cream flavour with PGR roses!


PGR bred Edible Rose ‘Theo Clevers’™ was used for making new flavour of ice cream at the famous Ice cream parlour Moritz Ice. Read More →

Happy Easter!


On the behalf of the entire Pheno Geno Roses team, we would like to wish a happy Easter to all those that celebrate this holiday by the Gregorian calendar. Read More →

Preparations for new breeding season


Just living is not enough… one must have sunshine, freedom, and a little flower. Read More →