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The world's leading trade fair for horticulture - IPM Essen


The world's leading trade fair for horticulture - IPM Essen, after a three-year break, took place on January 24-27, 2023. The PGR team participated as one of the many exhibitors. A large number of associates, friends and guests visited our stand, we enjoyed many rose products [...] Read More →



The world's leading trade fair for horticulture IPM ESSEN will take place from 24 to 27 January 2023. Among many exhibitors from all over the world, Pheno Geno Roses will present its work and innovations. You can find us in Hall 7, Stand C 36. See you there! Read More →



We had the honor to participate in the fifth international Scientific and Professional Symposium "Beer, raw brewing materials and equipment" held in Zrenjanin on 25-28. October 2022. At this gathering, we learned about the pollination program of a large number of plant [...] Read More →

Exciting news from Pheno Geno Roses!


Exciting news from Pheno Geno Roses! It is no longer a secret that the amazing André Rieu is our new rose ambassador! More information about this beautiful aromatic rose named 'Rosa André Rieu™' soon to come. Read More →

60 years of the Department of Chemistry, Biochemistry and Environmental Protection


At the ceremony on the occasion of the sixtieth anniversary of the Department of Chemistry, Biochemistry and Environmental Protection, which took place on September 23 on the premises of the Rectorate of the University of Novi Sad, Pheno Geno Roses DOO received a certificate of a [...] Read More →

Pheno Geno Roses team proudly presents- ROSA ‘ANDRÉ RIEU’ TM!


This rose has a flowery, fresh scent, with a dash of lemon freshness and a musky base. Fully double, vibrant-red flowers and an enormous number of petals, make this aromatic rose a breath taker. It forms a medium-sized shrub covered in rich clusters of flowers and spreads a won [...] Read More →

International Horticultural Congress


The 31st International Horticultural Congress was held in Angers between 13th and 21st of August. A total of 2500 attendees from 88 countries took part in the 25 symposia covering Physiology, Technology, Science, Genetics, and Innovation.  We are privileged that our scient [...] Read More →

Visit of representatives of the Dutch Embassy


We had the honor and priviledge to have our rose garden in Temerin visited by Cohen van Ginneken Agricultural Attaché, Ineke van de Weijgaert, representative of the Ministry of Agriculture of the Netherlands, A [...] Read More →

Education Fair


At the Education Fair "Directions", held on March 9th and 10th, we participated in the promotion of science through women's entrepreneurship. We promoted project "Biochemical Directed Selection of Garden Roses in order to increase the quality and market competi [...] Read More →

Roundtable discussion


A Roundtable discussion on Ecological production and processing of medicinal and aromatic plants and spices was held in Bačko Novo Selo, on September 17, organized by the Danube Cluster - BNS and the Center for Organic Production from Selenča. On behalf of the PGR team, the eve [...] Read More →