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Frayla /frajla/ - Serbian name from the beginning of the 19th century for a versatile, charming and gentle woman.

This collection is dedicated to commendable women in Serbian history, such as humanitarians, scientists, queens and princesses, artists and explorers. Their names are a source of inspiration and gratitude, and now they will forever be embedded in the fragrance of our roses.

Motivated by Eastern Damask scent of Bulgarian Rose Valley and Turkish Isparta, inspired by Old English and traditional French style, we’ve created fragrant roses for every garden.

Each variety of the Frayla® collection has a note of women’s elegance, modesty and sophistication. They are coloured with different roles in recognisable and prestige landscaping.