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News And Events

Edible bouquet made with PGR roses


Amazing team from The Real Flower Company have made their very first edible bouquet with PGR edible roses! Read More →

Exclusive Jordi Roca recipe with PGR edible roses


PGR is bringing you an exclusive look into haute cuisine with a never-published-before recipe using our edible roses as a major ingredient.  A big thank you to Mr. Jordi Roca and his team for sharing this amazing recipe with us.  Scroll down for full recipe and enjoy.  Read More →

Rose ‘Jordi Roca’™ is our new Edible rose!


Yesterday was an important day for our Company. After long preparations and delays due to epidemic situation, we have participated a formal event of baptizing a new edible rose from our ‘Taste of Love™’ collection – Rosa ‘Jordi Roca’™. Read More →

Moritz Ice made new ice cream flavour with PGR roses!


PGR bred Edible Rose ‘Theo Clevers’™ was used for making new flavour of ice cream at the famous Ice cream parlour Moritz Ice. Read More →

Happy Easter!


On the behalf of the entire Pheno Geno Roses team, we would like to wish a happy Easter to all those that celebrate this holiday by the Gregorian calendar. Read More →

Preparations for new breeding season


Just living is not enough… one must have sunshine, freedom, and a little flower. Read More →

UNS Student visit


As a part of a cooperation with Agricultural Faculty of Novi Sad, student internship project has been established. Our company is proud to offer practical and theoretical training to students, where they can first-hand see and learn all about breeding and growing of roses. Today& [...] Read More →

Another cycle of life


Warm winter and sunny weather have made our little seedlings germinate earlier this year. We can not wait to see what beautiful new rose varieties these babies will grow up to be! Read More →

Another successful IPM fair


The 38th International Plant Fair IPM ESSEN has finished in Friday. A total of 1,538 exhibitors from 46 countries presented their innovative products and services in the Plants, Technology, Floristry and Garden Features areas. Read More →

PGR is headed to IPM Essen 2020


IPM is the world’s leading horticultural trade fair that has held annually at Messe Essen since 1983. Over the course of 4 days, from 28th to 31st of January, visitors will have a chance to look at modern and environmentally friendly plants and technologies. Main focus will [...] Read More →