Open cookbook
Open catalog
Open aroma

News And Events

Happy Easter!

10.04.2020

On the behalf of the entire Pheno Geno Roses team, we would like to wish a happy Easter to all those that celebrate this holiday by the Gregorian calendar. Read More →


Preparations for new breeding season

30.03.2020

Just living is not enough… one must have sunshine, freedom, and a little flower. Read More →


UNS Student visit

28.02.2020

As a part of a cooperation with Agricultural Faculty of Novi Sad, student internship project has been established. Our company is proud to offer practical and theoretical training to students, where they can first-hand see and learn all about breeding and growing of roses. Today& [...] Read More →


Another cycle of life

25.02.2020

Warm winter and sunny weather have made our little seedlings germinate earlier this year. We can not wait to see what beautiful new rose varieties these babies will grow up to be! Read More →


Another successful IPM fair

03.02.2020

The 38th International Plant Fair IPM ESSEN has finished in Friday. A total of 1,538 exhibitors from 46 countries presented their innovative products and services in the Plants, Technology, Floristry and Garden Features areas. Read More →


PGR is headed to IPM Essen 2020

28.01.2020

IPM is the world’s leading horticultural trade fair that has held annually at Messe Essen since 1983. Over the course of 4 days, from 28th to 31st of January, visitors will have a chance to look at modern and environmentally friendly plants and technologies. Main focus will [...] Read More →


New PGR Catalogue is out!

20.12.2019

We are happy to announce our new Catalogue for 2020. This year’s featured collection is Taste of love®, collection of edible roses. Next to that, we have newcomers in Vaza®, Frayla®, Reka® and Pixie® collection. Read More →


Cooperation with Agricultural faculty in Novi Sad

25.11.2019

Today we have brought our long-term cooperation with Agricultural Faculty in Novi Sad to a next level. From now on, students will have an opportunity to have internships in our company, do practical parts for their bachelor and master thesis, but also do research for different scientific topics. Read More →


PGR have donated roses again

25.10.2019

This time we have joined forces with the Dutch embassy in Serbia, students and teachers of the “Laza Kostić” school from Belgrade and city of Belgrade parks & public space maintenance. Together, we have planted a small rosary in the school’s garden. We wi [...] Read More →


A reception at the Dutch Business Community

08.10.2019

Dutch Ambassador Plug hosted a reception for the Dutch Business Community in Serbia and other economic partners from Serbian institutions, academics and partner embassies. Ambassador highlighted that economic relationship with Serbia lies at the core of bilateral relations of t [...] Read More →